Poo-Pourri Citrus, Lavender Vanilla, and Royal Flush 1.4oz Bottles

The company's new marketing strategy aims to expand its customer base by targeting younger demographics through social media platforms. By utilizing popular channels such as Instagram and TikTok, the company hopes to increase brand visibility and engagement among millennials and Gen Z consumers. In addition to traditional advertising methods, the company plans to collaborate with influencers and create interactive content to appeal to a younger audience.

The marketing team has identified key trends among young consumers, including a preference for authentic and relatable content, as well as a desire for unique and personalized experiences. To meet these demands, the company will focus on creating engaging and relevant content that resonates with its target audience. This will involve showcasing real stories and experiences from customers, as well as highlighting the company's commitment to sustainability and social responsibility.

In order to measure the success of the new marketing strategy, the company will track key performance indicators such as social media engagement, website traffic, and sales conversions. By analyzing data and feedback from customers, the company will be able to make informed decisions and adjustments to its marketing efforts. Additionally, the company will conduct market research and surveys to gather insights on consumer preferences and behaviors.

Overall, the company's new marketing strategy represents a shift towards a more digital and customer-centric approach. By leveraging social media and influencer partnerships, the company aims to reach a wider audience and build stronger connections with younger consumers. Through continuous monitoring and optimization, the company seeks to stay ahead of trends and remain competitive in the ever-evolving digital landscape.

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